Strategic Digital Marketing: Digital Marketing Foundation
Completed by Michelle van Aswegen
April 15, 2026
6 hours (approximately)
Michelle van Aswegen's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Digital Marketing Foundation
What you will learn
The evolution of digital marketing and how it differs from traditional marketing approaches.
Key digital marketing channels and how they are used to reach and engage audiences.
Factors that influence online consumer behavior and decision-making.
Core user experience (UX) and content marketing principles that support effective brand storytelling.
Skills you will gain
- Category: Content Strategy
- Category: Social Media Strategy
- Category: Data-Driven Marketing
- Category: Content Marketing
- Category: User Experience Design
- Category: Storytelling
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Marketing Channel
- Category: Marketing Planning
- Category: Strategic Marketing
