Measure and Optimize Social Media Marketing Campaigns
Completed by Dylan McConnell
April 30, 2026
12 hours (approximately)
Dylan McConnell's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: Social Media Analytics
- Category: Business Metrics
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: Online Advertising
- Category: Data Storytelling
- Category: A/B Testing
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Campaign Management
