Measure and Optimize Social Media Marketing Campaigns
Completed by Alexander Glanville
September 15, 2025
12 hours (approximately)
Alexander Glanville's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Presentations
- Category: A/B Testing
- Category: Digital Marketing
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
