Marketing in a Digital World
Completed by LEE KAH SENG
May 13, 2015
28 hours (approximately)
LEE KAH SENG's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Strategic Marketing
- Category: Cross-Channel Marketing
- Category: Digital Transformation
- Category: Promotional Strategies
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Shared Media
- Category: Marketing Planning
- Category: Marketing
- Category: Online Advertising
- Category: Brand Management
- Category: Market Dynamics
