Market Research Essentials for Marketing Management
Completed by ISHITA SARVAIYA
February 9, 2025
3 hours (approximately)
ISHITA SARVAIYA's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Ideation
- Category: Quantitative Research
- Category: Market Analysis
- Category: Data-Driven Decision-Making
- Category: Business Research
- Category: Data Strategy
- Category: Market Data
- Category: Market Research
- Category: Customer Insights
- Category: Marketing
- Category: Data Literacy
- Category: Data Collection
