Attract and Engage Customers with Digital Marketing
Completed by Eliana Rodríguez Garzón
December 10, 2025
14 hours (approximately)
Eliana Rodríguez Garzón's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Content Optimization
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Marketing
