Qualitative Research
Completed by Julio Cesar Avila Flores
February 17, 2019
14 hours (approximately)
Julio Cesar Avila Flores's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Recruitment
- Category: Survey Creation
- Category: Research
- Category: Research Reports
- Category: Surveys
- Category: Report Writing
- Category: Market Research
- Category: Recruitment Strategies
- Category: Interviewing Skills
- Category: Discussion Facilitation
- Category: Sample Size Determination
- Category: Focus Group
