Data Analytics Methods for Marketing
Completed by Natalie Detwiler
March 6, 2025
12 hours (approximately)
Natalie Detwiler's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Advertising Campaigns
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Descriptive Analytics
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: Regression Analysis
