Introduction to Public Relations
Completed by HEATH LACY
June 30, 2025
26 hours (approximately)
HEATH LACY's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media and Communications
- Category: Campaign Planning
- Category: Content Creation
- Category: Communication Planning
- Category: AI literacy
- Category: Program Evaluation
- Category: Strategic Communication
- Category: Media Relations
- Category: Marketing and Public Relations
- Category: Generative AI
- Category: Public Relations
- Category: Target Audience
