Foundations of Digital Marketing and E-commerce
Completed by Maria Gabriela Davila Cedeño
May 19, 2024
12 hours (approximately)
Maria Gabriela Davila Cedeño's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Performance marketing
- Category: Brand Awareness
- Category: Email Marketing
- Category: Marketing Analytics
- Category: Branding
- Category: E-Commerce
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
