Positioning: What you need for a successful Marketing Strategy
Completed by David Egerton
October 11, 2017
11 hours (approximately)
David Egerton's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Product Strategy
- Category: Marketing Strategies
- Category: Target Market
- Category: Consumer Behaviour
- Category: Market Research
- Category: Market Intelligence
- Category: Customer Insights
- Category: Marketing Strategy and Techniques
- Category: Market Dynamics
- Category: Marketing
- Category: Target Audience
- Category: Value Propositions
