Data Analytics Methods for Marketing
Completed by Tatiana Kazinik
June 17, 2022
12 hours (approximately)
Tatiana Kazinik's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Marketing Strategies