Digital Marketing: Customer Engagement Strategy
Completed by David Andrés Duarte
December 29, 2015
12 hours (approximately)
David Andrés Duarte's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Collection
- Category: Cross-Channel Marketing
- Category: Consumer Behaviour
- Category: Driving engagement
- Category: Generative AI
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Marketing Communications
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Content Marketing
