Digital Marketing: Customer Engagement Strategy
Completed by David Andrés Duarte
December 29, 2015
12 hours (approximately)
David Andrés Duarte's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Brand Strategy
- Category: Marketing Strategy and Techniques
- Category: Marketing Communications
- Category: Data Analysis
- Category: Digital Advertising
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Customer Engagement
- Category: Analytics
- Category: Data Collection
- Category: Driving engagement
