Marketing Analytics with Meta
Completed by Luciana Sanchez Calmet
June 19, 2025
13 hours (approximately)
Luciana Sanchez Calmet's account is verified. Coursera certifies their successful completion of Marketing Analytics with Meta
What you will learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you will gain
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Social Media Marketing
- Category: Marketing Effectiveness
- Category: Advertising
- Category: Data Analysis
- Category: Conversion Funnel Analysis
- Category: Content Performance Analysis
- Category: A/B Testing
- Category: Facebook
- Category: Online Advertising
- Category: Paid media
