Measure and Optimize Social Media Marketing Campaigns
Completed by Sara Assi
September 14, 2021
12 hours (approximately)
Sara Assi's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Return On Investment
- Category: Social Media Campaigns
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Marketing
