Integrated and Strategic Communication Campaigns
Completed by Roni Rosenthal
October 22, 2024
6 hours (approximately)
Roni Rosenthal's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Branding
- Category: Brand Management
- Category: Integrated Marketing Communications
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Target Market
- Category: Target Audience
- Category: Public Relations
- Category: Media Planning
- Category: Earned Media
- Category: Brand Strategy
- Category: Marketing Communications
