Customer Value in Pricing Strategy
Completed by Himanshu Sharma
August 12, 2017
14 hours (approximately)
Himanshu Sharma's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Marketing Psychology
- Category: Case Studies
- Category: Global Marketing
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Customer Insights
- Category: Revenue Management
- Category: Analysis
- Category: Market Research
- Category: Behavioral Economics
