Qualitative Research
Completed by Susana Isabel Koo
November 27, 2020
14 hours (approximately)
Susana Isabel Koo's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Report Writing
- Category: Analysis
- Category: Research Design
- Category: Survey Creation
- Category: Surveys
- Category: Interviewing Skills
- Category: Research
- Category: Business Research
- Category: Qualitative Research
- Category: Stakeholder Engagement
- Category: Sample Size Determination
