Qualitative Research
Completed by Kohlmann Dean Kearley
February 11, 2020
14 hours (approximately)
Kohlmann Dean Kearley's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Survey Creation
- Category: Stakeholder Engagement
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Sample Size Determination
- Category: Focus Group
- Category: Research Reports
- Category: Drive Engagement
- Category: Recruitment
- Category: Market Research
- Category: Report Writing
- Category: Research Design
