Foundations of Digital Marketing and E-commerce
Completed by Johan Carlos Puente vera
January 4, 2023
12 hours (approximately)
Johan Carlos Puente vera's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Marketing
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Customer Engagement
- Category: Performance marketing
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Email Marketing
- Category: Performance Measurement
