CRM Strategies: Analyze, Design & Implement
Completed by FIONA IGBOGBO
May 21, 2026
5 hours (approximately)
FIONA IGBOGBO's account is verified. Coursera certifies their successful completion of CRM Strategies: Analyze, Design & Implement
What you will learn
Explain CRM principles and assess company vision, services, objectives, and milestones through a structured case study.
Design CRM strategies using organizational ethos, geographic market assessments, and customer-focused planning.
Conduct CRM audits and apply PESTLE, SWOT, CSPM, CEVD, and CEM to improve customer value and experience.
Skills you will gain
- Category: Business Analysis
- Category: Case Studies
- Category: Customer Relationship Management (CRM) Software
- Category: Auditing
- Category: Customer experience improvement
- Category: Organizational Strategy
- Category: Planning
- Category: Relationship Management
- Category: Business
- Category: Market Analysis
- Category: Environment
- Category: Customer experience strategy (CX)
