Positioning: What you need for a successful Marketing Strategy
Completed by Peter Atkins
November 13, 2018
11 hours (approximately)
Peter Atkins's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Marketing Strategies
- Category: Market Dynamics
- Category: Product Strategy
- Category: Strategic Marketing
- Category: Competitive Analysis
- Category: Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Target Market
- Category: Consumer Behaviour
