Positioning: What you need for a successful Marketing Strategy
Completed by Lan Khyonh Bui
November 30, 2024
11 hours (approximately)
Lan Khyonh Bui's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Competitive Analysis
- Category: Market Intelligence
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Audience
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Product Marketing
