Data Analytics Methods for Marketing
Completed by Fiorella Beatríz Alarcón Perez
July 3, 2025
12 hours (approximately)
Fiorella Beatríz Alarcón Perez's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Advertising Campaigns
- Category: Customer Insights
- Category: Persona Development
- Category: Descriptive Analytics
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing Effectiveness
- Category: Marketing
