Digital Marketing Capstone
Completed by Carolyn Galvin
April 10, 2016
17 hours (approximately)
Carolyn Galvin's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Email Marketing
- Category: Digital Advertising
- Category: Marketing Analytics
- Category: Journey Mapping
- Category: Digital Media Strategy
- Category: Online Advertising
