Developing a Winning Marketing Strategy
Completed by Susan Tarek Ali
October 23, 2019
16 hours (approximately)
Susan Tarek Ali's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Customer Insights
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Target Market
- Category: Marketing Management
- Category: Product Planning
- Category: Branding
- Category: Product Marketing
- Category: Customer Analysis
