Positioning: What you need for a successful Marketing Strategy
Completed by Zile Ozols
December 22, 2016
11 hours (approximately)
Zile Ozols's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing
- Category: Market Trend
- Category: Market Research
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Market Intelligence
- Category: Target Audience
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Target Market
