Assess for Success: Marketing Analytics and Measurement
Completed by Ana Mayela Campos Rojas
September 2, 2022
18 hours (approximately)
Ana Mayela Campos Rojas's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data Presentation
- Category: Marketing Planning
- Category: Pivot Tables And Charts
- Category: Media Planning
- Category: Marketing Effectiveness
- Category: Performance Measurement
- Category: Campaign Management
- Category: Spreadsheet Software
- Category: Google Analytics
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
- Category: Paid media
