Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Andrea Neeleman
June 6, 2018
11 hours (approximately)
Andrea Neeleman's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Campaign Planning
- Category: Marketing Budgets
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Marketing Planning
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Advertising
- Category: Media Planning
- Category: Brand Strategy
- Category: Brand Management
