Positioning: What you need for a successful Marketing Strategy
Completed by Tam Minh Pham
December 11, 2016
11 hours (approximately)
Tam Minh Pham's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Dynamics
- Category: Product Strategy
- Category: Marketing Strategies
- Category: Target Market
- Category: Marketing
- Category: Market Research
- Category: Competitive Analysis
- Category: Target Audience
- Category: Value Propositions
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Market Intelligence
