Qualitative Research
Completed by Dra. Sandra Zeña Giraldo
September 10, 2019
14 hours (approximately)
Dra. Sandra Zeña Giraldo's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Recruitment
- Category: Qualitative Research
- Category: Surveys
- Category: Research
- Category: Discussion Facilitation
- Category: Market Research
- Category: Research Methodologies
- Category: Recruitment Strategies
- Category: Survey Creation
- Category: Interviewing Skills
- Category: Sample Size Determination
- Category: Research Reports
