From Likes to Leads: Interact with Customers Online
Completed by Fabián Padilla Muñoz
February 8, 2026
20 hours (approximately)
Fabián Padilla Muñoz's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Brand Awareness
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Digital Advertising
- Category: Marketing Analytics
- Category: Paid media
- Category: Content Scheduling
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Social Media Marketing
- Category: Customer Engagement
