Measure and Optimize Social Media Marketing Campaigns
Completed by Kseniia Malykh
March 9, 2026
12 hours (approximately)
Kseniia Malykh's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Facebook
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: A/B Testing
- Category: Digital Advertising
- Category: Presentations
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Business Metrics
