Digital Marketing: Platforms, Data, and Technologies
Completed by John McCook
March 12, 2018
11 hours (approximately)
John McCook's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Analytics
- Category: Blockchain
- Category: Data Integrity
- Category: Marketing Strategies
- Category: MarTech
- Category: Data Architecture
- Category: Consumer Behaviour
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Analysis
- Category: AI Personalization
- Category: Marketing Analytics
