Customer Relationship Management
Completed by Vanesa Hernandez Rodriguez
January 22, 2026
4 hours (approximately)
Vanesa Hernandez Rodriguez's account is verified. Coursera certifies their successful completion of Customer Relationship Management
What you will learn
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Business Development
- Category: Customer Success Management
- Category: Customer Analysis
- Category: Customer Relationship Management (CRM) Software
- Category: Sales Management
- Category: Performance Measurement
- Category: Data-Driven Decision-Making
- Category: Target Audience
- Category: Relationship Management
- Category: Marketing Automation
- Category: Customer Retention
