Customer Value in Pricing Strategy
Completed by Frank van der Voort
June 28, 2019
14 hours (approximately)
Frank van der Voort's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Analysis
- Category: Decision Making
- Category: Market Research
- Category: Customer Analysis
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Customer Insights
- Category: Marketing Psychology
- Category: Case Studies
- Category: Revenue Management
- Category: Behavioral Economics
