Introduction to Digital Advertising
Completed by KRISHNA MUCHHALA
November 13, 2025
7 hours (approximately)
KRISHNA MUCHHALA's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Business Metrics
- Category: Performance marketing
- Category: Augmented Reality
- Category: Pay Per Click Advertising
- Category: Data Ethics
- Category: Customer Data Management
- Category: Advertising
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Digital Marketing
- Category: Paid media
- Category: Contextual Advertising
