Foundations of Digital Marketing and E-commerce
Completed by JODIEANN DELA TORRE BARLES
October 5, 2022
12 hours (approximately)
JODIEANN DELA TORRE BARLES's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing
- Category: Customer Engagement
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Planning
- Category: Performance Metric
