Digital Marketing: Customer Engagement Strategy
Completed by Laura Suarez Vega
May 30, 2025
12 hours (approximately)
Laura Suarez Vega's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Social Media Marketing
- Category: MarTech
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Digital Brand Strategy
- Category: Loyalty Programs
- Category: Marketing Communications
- Category: Cross-Channel Marketing
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Customer Engagement
