Business-to-Consumer (B2C) Sales Strategies and Techniques
Completed by Laura Roban
November 15, 2025
2 hours (approximately)
Laura Roban's account is verified. Coursera certifies their successful completion of Business-to-Consumer (B2C) Sales Strategies and Techniques
What you will learn
Demonstrate an understanding of B2C Sales and identify relevant examples.
Apply strategies to identify your target audience.
Demonstrate effective communication and product knowledge to build consumer trust.
Apply basic sales techniques to convert prospects into customers.
Skills you will gain
- Category: Sales Strategy
- Category: Customer Engagement
- Category: Business-To-Consumer
- Category: Product Knowledge
- Category: Oral Expression
- Category: Target Market
- Category: General Sales Practices
- Category: Target Audience
- Category: Closing (Sales)
- Category: Rapport Building
- Category: Customer Retention
- Category: Brand Loyalty

