Marketing in a Digital World
Completed by Eric Lawrence Koons
February 13, 2017
28 hours (approximately)
Eric Lawrence Koons's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Earned Media
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Digital Transformation
- Category: Market Dynamics
- Category: Promotional Strategies
- Category: Digital Marketing Tools
- Category: Marketing Management
- Category: Customer Engagement
- Category: Marketing
