Customer Value in Pricing Strategy
Completed by Eladio Muñiz
December 13, 2018
14 hours (approximately)
Eladio Muñiz's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Revenue Management
- Category: Analysis
- Category: Decision Making
- Category: Global Marketing
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Consumer Behaviour
- Category: Case Studies
- Category: Behavioral Economics
