Search Advertising
Completed by Amir Mohamed Lotfy
March 30, 2020
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Search Advertising
What you will learn
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
