- Web Analytics and SEO
- Keyword Research
- Consumer Behaviour
- Advertising
- Digital Advertising
- Google Ads
- Automation
- Search Engine Optimization
- A/B Testing
- Search Engine Marketing
- Pay Per Click Advertising
- Advertising Campaigns
Search and Display Advertising
Completed by Amir Mohamed Lotfy
March 30, 2020
7 hours (approximately)
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Search and Display Advertising
What you will learn
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
Skills you will gain
