Digital Marketing: Customer Engagement Strategy
Completed by Sérgio Crestana
September 24, 2017
12 hours (approximately)
Sérgio Crestana's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Driving engagement
- Category: Data Visualization
- Category: Digital Marketing
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Social Media Marketing
- Category: Content Marketing
- Category: Data Analysis
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Digital Brand Strategy
- Category: Loyalty Programs
