Foundations of Digital Marketing and E-commerce
Completed by IVANHOE ARTURO MARTINEZ HUEYOPA
April 24, 2026
12 hours (approximately)
IVANHOE ARTURO MARTINEZ HUEYOPA's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Branding
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing Strategies
