Artificial Intelligence in Marketing
Completed by John Reilly Zimmerman
July 30, 2025
10 hours (approximately)
John Reilly Zimmerman's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Network Analysis
- Category: Marketing Analytics
- Category: AI Personalization
- Category: Case Studies
- Category: Data-Driven Decision-Making
- Category: Artificial Intelligence
- Category: Network Model
- Category: Customer Engagement
- Category: Marketing
- Category: AI Integrations
- Category: Digital Marketing
- Category: Data-Driven Marketing
