Social Media and Digital Marketing Fundamentals
Completed by Mark Jerald Luis Irvine
August 22, 2026
10 hours (approximately)
Mark Jerald Luis Irvine's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Consumer Behaviour
- Category: Digital Marketing Tools
- Category: Digital Content
- Category: Content Strategy
- Category: Customer Engagement
- Category: Digital Media Strategy
- Category: Social Media Content
- Category: Social Media
- Category: Business-To-Consumer
- Category: Digital Transformation
- Category: Social Media Strategy
- Category: Integrated Marketing Communications
