Customer Value in Pricing Strategy
Completed by Iliyana Vasileva
August 28, 2026
14 hours (approximately)
Iliyana Vasileva's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
- Category: Behavioral Economics
- Category: Global Marketing
- Category: Customer Analysis
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Customer Insights
