Customer Value in Pricing Strategy
Completed by Tomas Barrientos Fortes
September 11, 2025
14 hours (approximately)
Tomas Barrientos Fortes's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Customer Analysis
- Category: Customer Insights
- Category: Case Studies
- Category: Analysis
- Category: Behavioral Economics
- Category: Market Research
- Category: Global Marketing
